17 September 2009

Hotel Droog

In 2002 in Milano, a shabby one-star hotel on Via Mercato was temporarily renamed Hotel Droog. The idea of Droog design was to transform the cheap hotel - 12 hotel rooms - into a design experience with but a few additions. The interiors in hotel rooms were not altered, designers instead removed clutter to bare simplicity and added, for little if any cost, a touch of lucid invention.
The first photo is a still of "Sit down Gentlemen - respect the cleaning women!", a video projection by Floris Schiferli. It ran in Hotel Droog toilets: images of a hard working cleaning lady were meant to call on the guest to contribute to keeping the toilet facilites neat and clean.
The second photo showcases one of the 12 hotel rooms and featurs clothes hanger lamps designed by Hector Serrano.
Another room again provided a bulletproof sleeping bag and, on entrance, passports with new identities were offered to the visitors.
Was I there? Not as my current identity.

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