It's witchcraft

From a Timex special broadcast of Frank Sinatra and Elvis Presley in 1960, Sinatra covering Love Me Tender and Presley covering Witchcraft.
Love Me Tender is a reincarnation of Aura Lea, a 1861 song of the American Civil War. Witchcraft is from the Sinatra's songbook, though it seems more Elvis' as he gives the audience that sly come hither stare that strips its conscience bare...
»His kind of music is deplorable, a rancid smelling aphrodisiac… It fosters almost totally negative and destructive reactions in young people,« Sinatra taught the audience about Elvis in the mid 50s.
No, Frank. It's witchcraft.