Variations on normal

Foam sculptures


Nosing the smartphone while having a bath (featuring Wilcox himself)


A chair swing (featuring Wilcox being swung by his dad)


Honesty stamps


A measure-tape diary

There's a big chance that you've already come accross Dominic Wilcox. His war bowls are by now a classic on design blogs. He is, however, more an innovator than a designer. Wilcox's amazing blog, Variations on normal, is really a little factory of innovations. In his own words: his blog is "a place for the sketchbook thoughts, ideas, and inventions of me, Dominic Wilcox." It is hard to believe that this is a one-man factory: there seem to be no Oompa-Loompas there cheerfully slaving away.
For those of you that could honestly make use of that honesty stamp, it comes in eight variations:
I sincerely apologise for all the trouble I've caused.
In all my life I've never met anyone as beautiful as you.
All I ask for is one last chance.
I know in the past I've found it difficult to say these words but I LOVE YOU.
What do you mean I'm always too busy?
I swear on my mother's grave I'll never do that again.
You are by far the most talented person I know.
You're right, the key to a strong relationship is communication.
Very handy.









While some of his sketchbook innovations made it in the real world (see Wilcox's webshop), others may never come about. Unfortunately, because it is exactly the latter that are amusing to no end. We're shamelessly applying a handful of his sketchbook ideas in our daily routine.